Ramp Up Sales This Holiday Season

Many companies believe that pulling back on their marketing and advertising budgets right now is the smart move.  I am here to tell you that it is not. What I am about to say may seem counter-intuitive, but hear me out, it makes sense.  SPEND on your marketing and advertising.  SPEND as much as you [...]

If you could ask your print vendor any question, what would it be?

Let’s face it.  Buying printing can be a daunting process.  There is screen printing, large format printing, digital printing, offset printing lithography, bindery, specialty folds, die-cutting and more.  If you could ask your print vendor any question what would it be?  I will do my best to consult experts regarding your question (or perhaps you [...]

I’ve lost my logo – now what?

So you have lost your logo, or your logo is being held hostage by your last printer, or the person in the office who knew where it was on the server no longer works there. The only logo file you can find is the one on your website and your printer, promo shop, newspaper just told you, “Sorry! That is only 72 dpi, we need a file that is 300 dpi at size or vector art.” You gasp quietly and pretend to understand, OR you gasp loudly and ask, “Umm, in English please?”. Either way, you are probably about to learn that YOU are up that proverbial creek with out a paddle.