How Obama used the Power of Branding – The Big O

Sorry Oprah, you just aren’t the Big O anymore.
It doesn’t matter if you were in the 46% of voters who voted for McCain or the 52% who voted for Obama there is no denying that Barack built a strong recognizable brand and then used that brand recognition to help him get to the White House.  [...]

How to make a press release SEO friendly

Creative Wisom is all about lessons learned and applying them in a new way.  One lesson I have learned is “Don’t reinvent the wheel!”  That being said, here is the link to a great post by Sarah Evans on how to make your press releases SEO (seach engine optimized).  Read it.  You do want the [...]

4 Sites to help you with your public relations

We all know how powerful a press release can be, but how do we know what is relevant to the media at the time?  How can we find out what stories are being written about and then connect them to our business?
Here are a list of site that the pro’s use.  It’s a free country [...]