8 Ways to Make Sure Your Direct Mail Marketing Is Effective

Many of you may have tried direct mail marketing only to feel like it was a waste of time, energy and money.  Why did your campaign not perform?  What type of response were you expecting and how did you measure that response.  I am sharing this information with you because I want you to succeed [...]

How to Create a Twitter Background Image

How to Create Twitter Background
You are on Twitter and you want a custom background.  Here is what you need to know.
You can create your own background in any application that will let you save the file as a .jpg, .gif or .png and allows you to create the graphics you desire.  I used Adobe Photoshop [...]

Ramp Up Sales this Holiday Season

Many companies believe that pulling back on their marketing and advertising budgets right now is the smart move.  I am here to tell you that it is not.
What I am about to say may seem counter-intuitive, but hear me out, it makes sense.  SPEND on your marketing and advertising.  SPEND as much as you can [...]

How Obama used the Power of Branding – The Big O

Sorry Oprah, you just aren’t the Big O anymore.
It doesn’t matter if you were in the 46% of voters who voted for McCain or the 52% who voted for Obama there is no denying that Barack built a strong recognizable brand and then used that brand recognition to help him get to the White House.  [...]

How to make a press release SEO friendly

Creative Wisom is all about lessons learned and applying them in a new way.  One lesson I have learned is “Don’t reinvent the wheel!”  That being said, here is the link to a great post by Sarah Evans on how to make your press releases SEO (seach engine optimized).  Read it.  You do want the [...]