How Obama used the Power of Branding – The Big O

Sorry Oprah, you just aren’t the Big O anymore.
It doesn’t matter if you were in the 46% of voters who voted for McCain or the 52% who voted for Obama there is no denying that Barack built a strong recognizable brand and then used that brand recognition to help him get to the White House.  [...]

I’ve lost my logo – now what?

So you have lost your logo, or your logo is being held hostage by your last printer, or the person in the office who knew where it was on the server no longer works there. The only logo file you can find is the one on your website and your printer, promo shop, newspaper just told you, “Sorry! That is only 72 dpi, we need a file that is 300 dpi at size or vector art.” You gasp quietly and pretend to understand, OR you gasp loudly and ask, “Umm, in English please?”. Either way, you are probably about to learn that YOU are up that proverbial creek with out a paddle.

Why You Need A Logo

Let’s face it.  If you are in business or work for a business – YOU NEED A LOGO.  A real Bone Fide, 100%, Grade A, professional designed (your sisters son, whose in college doesn’t count) logo.  Why?  Because your logo is the single most important visual communication your company has.  It is your face to [...]