For those of you who have met me, you know that I have “save the puppy” syndrome and want to help everyone and every cause that I believe in. That being said, I have decided that in order to keep my sanity I needed to select a few organizations or causes that were important to me for 2009. I invite you to select your three most important causes for 2009 and share them with everyone as well. This initiative should help to create awareness for what we believe in, and thereby help the ones we would like to assist.
Here are the three causes Creative Wisdom and Blueleaf Creative have chosen to support on 2009.
1. Count Me In. is the leading national not for profit provider of resources, business education and community support for women entrepreneurs seeking to grow micro businesses to million dollar enterprises. The program provides a combination of money, mentoring, marketing and technology tools that women entrepreneurs need to help grow their businesses from micro to $millions. For 2009 Count Me In will be sponsoring The M3 Race (M3 stand for Make Mine a Million $ business). You can learn more about The M3 Race by visiting their site or by reading my blog post Make Mine a Million $ Business. It was through Count Me In that I was selected as one of 25 women in the country to receive the Sam Walton Emerging Entrepreneur Award. The support I am getting from Sam’s Club and Count Me In as a result of receiving that award is amazing. HOW I AM SUPPORTING THIS ORGANIZATON: It is one of my top priorities to share with women business owners everywhere the amazing resource Count Me In provides and thank Sam’s Club over and over again for selecting me for this amazing honor. I will be sharing information on my blog, answering questions you may have about Count Me In on Twitter, Facebook and via email.
2. The Emancipation Network The Emancipation Network (TEN) is an international organization dedicated to fighting human trafficking and modern day slavery. They help survivors of slavery rebuild their lives after rescue from slavery, with sustainable income, education and help reintegrating into society. They work to prevent slavery in high risk communities such as red light and refugee communities, by creating jobs for adults and through volunteer trips and donations to our shelter partners for rescue, school fees, emergency needs and reintegration. TEN imports and sell beautiful handicraft products made by survivors of slavery and persons at risk of being trafficked into slavery. Sarah Symons, who I have met personally, is an amazing woman who is dedicated to this cause. You can learn more about Sarah and what she is doing by reading Everyday Miracles. HOW I AM SUPPORTING THIS ORGANIZATON: I will be working with Sarah at MadeBySurvivors.com & The Emancipation Newtork pro bono to help them increase awareness of global slavery and human trafficking. Look for tweets, blog posts, Facebook updates and more regarding this amazing woman and her work!
3. Boys Scouts of America My son has been involved with cub scouts for 4 years now and I have volunteered over 800 hours of my time to help this amazing organization. I recommend everyone with son’s to get them involved with scouts and then volunteer with scouting yourself! HOW I AM SUPPORTING THIS ORGANIZATON: I will continue to serve as den leader, assistant cubmaster and PR chair for my son’s pack to help him and other boys become strong men in our community.
What are the 3 organizations you believe in? Please share them and help create awareness! If you believe in any of the causes I do – please let me know – I would love to work with you on helping those causes through a joint effort!
Much love and prosperity to you all in 2009 and beyond!
Posted By Leah Dossey, owner, art director and designer at Blueleaf Creative. Contact Leah at email@example.com Follow Leah on Twitter, join the facbook group Creative Wisdom, or become a fan of Blueleaf Creative.
Many companies believe that pulling back on their marketing and advertising budgets right now is the smart move. I am here to tell you that it is not. What I am about to say may seem counter-intuitive, but hear me out, it makes sense. SPEND on your marketing and advertising. SPEND as much as you can reasonably afford. Why? Because while others are pulling out, that frees up room for YOU to get in front of more potential clients and customers. The competition is being weeded out by poor marketing and advertising decisions – capitalize on their mistake!
Many newspapers, magazines, print and online publications are discounting their ad placements to help fill the gaps – let your companies message fill that gap!
This is a great opportunity to gain new customers and be seen where you haven’t been seen before.
How to be smart about it.
So let’s not go off the deep end and spend a bunch of money on stuff that isn’t going to get you the best return on your investment. You should know what works for your company (if you don’t work with a company, like Blueleaf Creative and others that can help you develop a good strategy) use that method now and double your efforts. The opportunity for great reward is out there. For example. If you usually post on ad in a local magazine with success, post 2 or 3 in the same publication – not the same ad, but variations on that ad that will build your brand and get you repeated exposure and increase your chance of making a sale. Perhaps you use direct mail marketing or email marketing – keep it up and increase your mailings. The repeated exposure will pay off.
Try something new (but be sensible about it). Try a new marketing technique that will get you in front of NEW potential clients to help you increase sales and GROW your business. Again, be sensible, don’t put all your eggs in a “new” basket that isn’t proven. Do a test. Track the results and if it works – hit it hard!
Time is of the essence. If you haven’t already developed a Holiday marketing and advertising plan, you need to start NOW – like right now. On average you will need 2-4 weeks (or longer) to successfully put a campaign together.
Gain last minute sales. Many customers and clients wait until the last minute to make holiday purchases. Plan now to gain those last minute dollars.
BUT I’M NOT RETAIL. I don’t care if you are a roofer, a tutor, a valve distributor, or an elephant wrangler, the opportunity is the same. Your competition is pulling out – so step up, fill the gap, increase your sales and grow your business!
Creative Wisdom is a resource for you and your business as they relate to the realms of printing and graphic design.
In plain English, I’m going to share with you the tips and tricks I have learned in my 11+ years of experience in the design, web and print world and help you AVOID the common mistakes that are commonly made.
In the weeks to come we will visit a series of topics regarding logos and branding, the importance of a well designed business card, the benefits of social networking online, what you really need when you start your business, how to plan and budget for marketing, design and advertising, and how to deal with printers and how to get the best deals on printing.
So who am I and what makes me an expert? Well, I am Leah Dossey, owner of Blueleaf Creative – a design and full service graphic communication company in Spring, Texas. Blueleaf Creative will be celebrating it’s fourth anniversary this spring (and man are we excited!). I have recently been chosen as a recipient of the Sam Walton Emerging Entrepreneur Award, I have over 11+ years experience in the design, web and print worlds, and my passion in life is helping business grow through great design and smart planning when it comes to their marketing goals and budget.