Secure Your Twitter Name Now (or suffer later)

Keep Your Brand Safe

Keep Your Brand Safe

Get your Twitter name before someone else does!

Even if you do not plan on using twitter as a way to promote your business or brand – you need to secure your twitter ID so that someone else out their doesn’t snag it and ruin your brand reputation.

Think of it as a matter of “brand security”.  It is like abstinence before you are married – it keeps your reputation intact.

Things To Consider When Choosing Your Twitter User Name

1.  Your twitter user name is limited to 15 characters (no spaces).

2.  I recommend NOT using dashes or underscores.

3.  Secure your actual company name if possible.

For example, if your business is Starbucks then your Twitter user name should be Starbucks. If your actual company name is not available then think of appropriate variations.

4.  Secure all appropriate variations of your twitter user name.

Sometimes you need to redirect twitter traffic to your correct username.

Sometimes you need to redirect twitter traffic to your correct username.

Sometimes you will need to redirect twitter traffic to your correct user name.

For example, there is a twitter user named MACvPC (whom I love and recommend to everyone to follow), but to avoid confusion, misdirection, and to secure his twitter identity, MACvPC has also secured the twitter user name MACvsPC. When you go to MACvsPC there is a little message there that will redirect you to MACvPC. This is a smart and appropriate use of securing a twitter name variation  There are no other updates on the MACvsPC twitter page (see left), it merely serves as a digital sign post to point the potential follower to the correct twitter account.

5.  Determine if you will have (or need)  multiple active twitter accounts.

If you are going to have people or departments tweet for your business, determine the naming conventions you want to use now. For example, if you have 3 people tweeting their user names could be representative of the departments they are in: AcmeSales, AcmeService, AcmeTech or they could be more personal like LizatAcme, BobatAcme, and JoshatAcme.

6.  Use numbers in your twitter user name wisely.

Be careful when using numbers in your name. Bob1582 is not easy to remember, but 1Bob is a little easier. If you are Remember911 – that is an appropriate use of numbers in your twitter user name. I suggest trying other variations before you add a stream of numbers that doesn’t have relevant meaning to the masses, and is thereby not memorable.

How to set up multiple twitter account.

DurbinDigital pointed out to me that new twitter users may need assistance in know “how to” set up multiple twitter accounts.  Here is how you do it.

  1. Log-on to Twitter.com (do not sign in with your current account, or sign out if you are signed in)
  2. Sign up for a new twitter account.  (you must have a different email address than the one you are using for your primary twitter account)
  3. Set up your new twitter account and profile.  Add a custom background, etc.  I suggest using the same settings as your primary twitter account.
  4. Post your first and only Tweet.  This tweet should redirect the person to your primary twitter account.  See the MACvPC example above.  Your tweet could say something like, “You are in the wrong place!  Find me @yourtwittername “

How I followed these recommendations above.

My twitter user name and general on-line moniker, is CreativeWisdom – see how that is much easier to read than creativewisdom? I was unable to secure the name BlueleafCreative (too many characters), and Blueleaf was already taken. So I had to think and think hard. This was before the days of my blog, so I chose the twitter id Blueleaf-Gal. (I had already broken one of my guidelines above, but I was new and this was a long time ago, lol). When I started my blog Creative Wisdom, I decided that I would use the same name as my twitter user name. It was available. Excellent! So CreativeWisdom I am! I have since secured the following twitter user names to secure my twitter reputation: Creative_Wisdom, LeahDossey, and Leah_Dossey (see how you can’t see the underscores in my username becuase of the link?  This is why I recommend NOT using underscores in yout twitter user name) I only suggest securing your actual name if it is a part of your business and your brand.  Each of these twitter accounts is branded and collectively they serve as digital sign posts to redirect people to my active twitter account CreativeWisdom.

So secure your twitter user name (and relevant variations now). Don’t let someone else tweet out in “your” name and ruin your reputation!

Happy Tweeting!  If you found this article useful, please pass this information along to your friends, send a “Tweet Out”, Stumble or subscribe to our RSS Feed.

Go secure your twitter user name now. Yes, NOW.  What are you waiting for?

Connect on Facebook, Visit Blueleaf Creative on-line. Contact Leah at ldossey@blueleafcreative.com Follow Leah on Twitter, join the facebook group Creative Wisdom, or become a fan of Blueleaf Creative.

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